Posts Tagged ‘journey of discovery’
NZx May 18th: differentation
Naumai
“Here I am a weather beaten and world weary traveller at the end of my journey of discovery through New Zealand.
Like everyone these days I’d ‘ done my homework before I came. I knew NZ isn’t 100% pure and untouched. It has one of the worlds worst records in terms of biodiversity loss. The quality of its streams and rivers is deteriorating. The loss of habitat over the last 300 years is sadly impressive.
I did come expecting to see and hear the stories of this place. I already knew that the introduced possum had caused significant damage to both habitat and endangered species. What I didn’t expect to hear was this story repeated at almost every location throughout my travels in wild New Zealand. I get the possum story and am frankly so over it! “
As providers and kaitiaki of NZ Inc we need to get our act together. We need to provide genuine, themed, regionally focused and integrated stories for travellers throughout New Zealand.
We don’t need to repeat the same story at every location.
We should focus on regionally based story telling that focus’s on the points of difference of that place.
Our visitors get the possum (and other repeating themes) story. The big picture NZ Inc stuff doesn’t need repeating at every location…!
Ka kite ano
Malcolm
tohora (blue whale)