Destination Marketing
We have successfully undertaken Destination Marketing initiatives for both private and public clients.
Typically this work includes: brand research, development and implementation, development and implementation of marketing campaigns, research into targted micro-segments, data analysis of results and subsequent changes and new channel development.
Other Destination Marketing work has included:
- Brand development and marketing implementation for a Regional Tourism Organisation – while working as Manager City Marketing for Enterprise Dunedin
- While in the above role: managing the Implementation of Dunedin a Pretty Good Plan D – campaign was a finalist in NZ Marketing Awards 2022
- Destination marketing and brand initiatives related to the proposed Mackenzie Heritage Centre in Lake Tekapo
- Brand development and marketing campaigns for Sanctuary Island Maungatautari
- Marketing initiatives, commercial development and event enhancement related to the redevelopment of Museum of Transport and Technology
- Various destination marketing initiatives for clients including RealNZ, Green Globe 21, Department of Conservation and Boyle River Outdoor Education Centre.